If you are serious about growing your business, then building leads with Talk Results can be an important part of the process. But if you’re serious about growth, this task cannot be done in isolation.
Without a marketing strategy to support it, you could be vastly reducing your chance of conversion.
If you don't have a marketing strategy in place,
we’re now offering a brand new service where we can help you create a strategy and we can build the telemarketing in as an action to ensure you give yourself the best chance of getting great results.
If you also need help with other actions around telemarketing, such as email marketing or content creation, we can help with that too. The important thing is that we establish what you want to achieve and what resources you’ve got.
How we do it
Market research
Strategy
development
Creating the plan
of action
Plan execution
Measuring results
STEP 1
Market research
The first step to any plan is to pull together the facts. A solid strategy should not be based on gut instinct. You need factual information in order to make objective decisions. We gather this for you through using a range of techniques.
The more we know about your business and your market, the better the strategy we’ll be able to create for you
STEP 2
Strategy development
Once the research has been completed, we then need to work on developing the right strategy for you. It’s unwise to move straight into the planning phase. Instead we need to make the headline decisions on how we’re going to get where we need to be, looking at what key messages we’ll be using, who will we be targeting and what will be in our arsenal.
It’s only when we know how it’s all going to be shaped that we can move on to making more tactical decisions.
STEP 3
Creating the plan of action
This step is about creating the tactical plan of action. Now we’ve made all the important decisions, we help you work out exactly what channels to use and how best to reach your target audience.
At this point we’ll be able to know how best to tackle the direct response marketing work to get you the best possible results.
STEP 4
Plan execution
After all the thinking, the next step is to get started on the doing. If some other tasks need to be done before our telemarketing work, such as email marketing or social media, we can either do this for you or we can support your in-house team so they can execute it themselves.
The plan will have been created to meet your budgets and resources, so by the time we reach this stage it’s all about action.
STEP 5
Measuring results
The last thing to know is how things are working and how close you are to reaching your targets. As part of our direct response marketing work, we will provide you a real time report where you can keep a track of how things are going.
Every strategy will be 100% bespoke to your business, and therefore some strategies will take longer to develop than others. If you are interested in finding out more about our marketing strategy service and what it might entail for your business, please don’t hesitate to get in touch.