Are you looking to grow?
Any growing business needs leads. There are dozens of things you can do to help increase interest in your business and get people talking about you.
But what do you do then?
Buying a database and doing such things as sending out a direct marketing campaign is a great way to boost interest in your business.
But so often, even when people are really interested in what a business has to say, as soon as their day job kicks in they’re too busy to do anything about it.
That’s where conversations make all the difference.
Appointments and quotes 
A client came to us with the need to organise the diaries for their field sales team.
Rather than leaving them to spend their valuable time calling to arrange meetings, or showing up on doorsteps without knowing if they would get a chance to speak, we managed their reps by:
Additionally, this process opened instant opportunities for quotes which were passed to the internal sales team to manage. This created a process of consistent communication and increased the sales teams revenue vastly as their time was spent on what they do best: selling!
We are specialists in helping to convert
…someone who has seen your tactical marketing into someone who wants to speak to you about your products or services.
We highly recommend that you look at alternative options that can boost the ROI of your calling activity
The results are sometimes better if you make contact with your audience first through other activity, so we’re following up on that.
Whether that’s an email, a direct mailer or a conversation at an event, by warming up the lead just that little bit first, your chance of success can increase.
One of our most frequent requests is
…for calling new data to break into new markets and to increase awareness. Our clients are often strong in managing the pre-warmed leads they have, but cold calling is not their best skillset, especially if it’s their sales team managing the cold calling.
We are a hybrid of marketing and sales, and our initial point of contact has to be with a marketing hat on. We are focused on respecting them and want to find out more about them.
Once that communication has built up and we know there is a need, we switch to sales and are able to drive them wanting a meeting, demo or to buy.
Telemarketing is an art
You have to balance the marketing with the sales.
We want to work as part of your team
Therefore the earlier you contact us with your plans, the better we’re able to help you.
When you have your marketing strategy in place (or even before that if you want to run ideas by us), we’d love to know what you have planned and where our services fit in. We can even help you source data as we have relationships with multiple different data providers, meaning you will begin your activity with the right audience in mind.
Maximising events
One of our clients regularly attends expos and events. Prior to our involvement their expo return was very low and rarely saw them breaking even.
We build a process to pre call leads before going, as it made a great opportunity to speak to them with the aim to book in time to chat whilst theree.
Additionally, following the show we would call the leads back that they had met at the show so that we could arrange meetings or demos.
The active management process increased their results and made the event successful.
Talk to an expert
If you’ve got growth plans, we’d love to talk to you about how we can support them. Whether it’s B2B or B2C, people buy from people, so the more you can build good relationships, the more chance you’ll have of success.
We’re here to help with that human connection.