Time To Dust Off Your Database? – By Felicity Francis
Do you have a C.R.M (Customer Relationship Management) package? Perhaps you have a different database system, such as excel or other software? How often do you use your databases to help you manage and market to your clients?
If your database is feeling neglected, we’ll help you get the most from the data that you have.
You probably have access to an extensive database which you could generate leads from, there’s information just waiting to be used effectively but, and there’s always a but, the day-to-day running of the business takes up all of your employees’ time and resources. You’re working hard to solidify relationships with existing clients, and that’s vital, but the potential clients haven’t been chased up and have forgotten why they chose to enquire into your services in the first place.